Charlie Wolborg and Terry Bean gave an captivating presentation on social media giving me a lot to think about over the past couple days. It is why I signed up on Twitter as smithd98.
Here are my notes from the meeting:
Social Media Categories:
- Online Rolodexes
- Feeds - like magazine subscriptions
- Photos - Facebook has the most photos of any social sites.
Passion - be remarkable
In six months more content is uploaded to YouTube than has been created in 60 years of NBC and CBS programming.
Facebook's #1 growing demographic is 30 and older. This means your customers are on or will be on Facebook.
- Ready. Fire. Aim. - it is most important to have a presence on these networks and refine the presence later than getting it right the first time.
- Join All. Participate Few. - The flood of information from all the social sites will overwhelm you. Find out which sites your customers use and play in that space.
- Go to Where Your Prospects Play
- LinkedIn --> web jobs --> simplyhired shows who works there.
- MySpace - important for entertainers and artists
- MotorCityConnect - if you are in the Detroit area.
- Facebook - allows you to connect with your past.
- People hang out on Facebook like it was a club. This is different than transactional where users seek out a service from a site.
- Fan pages can be created for companies and products.
- Twitter - this is where you can go to initially make contacts. These are the early adoptors.
- Personal Brand Optimization
- Social Media is a conversation not a sales pitch.
- Feed Your Networks and stay visible. FriendFeed can help
- ROI or Die
- Find your golden ratio - give value to these networks, don't just try to monetize them.
- Build it before you need it - relationships take a long time to build and need nurturing. Do that in advance of a need.
- Tools are not the tactics - hire a professionals like Networked inc.