Here are my main take aways from the presentation:
Steps in architecting the user experience:
- User Interface Design
- User Research
- Design Planning
- Information Design
- Usability Testing
There are 4 concepts to consider when architecting the user experience:
- Function (works great)
- Aesthetics (looks great)
- Interaction (relates to you)
- Process
There are 3 business principles to consider:
- What is possible?
- What is viable?
- What is desirable to users?